Gravure printing has long been associated with high quality and long runs. However, with market demands changing toward shorter run lengths and flexo printing making major strides in terms of quality, gravure was under increasing pressure. Nielsen Dairy’s The Ultimate Chocolate Milk, printed by Alcoa, earned Best of Show honors in the 2007 Packaging Label Gravure Association (PLGA) print quality awards. However, gravure appears to have weathered the storm. Technological...